Marketing Lead

Job Description: Social Media and Influencer Marketing Specialist at Sahem

About Sahem

🚀 Who We Are: Sahem is building the leading MENA private market investing platform. We’re on a mission to democratize early-stage investing and empower everyone to own a piece of the region’s most promising ventures.

What You’ll Do

Key Responsibilities:

• Social Media Management:

  • Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and growth across all relevant platforms while meeting business objectives.
  • Work with the design team to create and curate engaging content, including text, images, and videos, tailored to each platform's audience and characteristics.
  • Create and manage the social media content calendar on a monthly basis and obtain sign-off from management.
  • Monitor and analyze social media performance using analytics tools to identify opportunities for improvement.

• Influencer Marketing:

  • Research, negotiate, and manage relationships with influencers and influencer agencies to create effective partnerships.
  • Develop influencer marketing campaigns that drive brand awareness, engagement, and conversions.
  • Track and report on the success of influencer marketing initiatives, adjusting strategies as needed.

• PR and Press Management:

  • Build and maintain relationships with key press contacts, journalists, and media outlets relevant to our industry or cause.
  • Develop and distribute press releases and media kits to promote company initiatives, milestones, and events.
  • Coordinate interviews and media appearances for company representatives.

What We’re Looking For

• Education:

  • Bachelor’s degree in Marketing, Communications, or a related field.

• Experience:

  • 3-5 years of experience in social media and influencer marketing, ideally with exposure to the fintech or finance sector.

• Skills:

  • Understanding of social media algorithms and best practices.
  • Proficiency in social media analytics and tracking tools.
  • Creative thinker with a passion for storytelling and advocacy.